Hotels in Florence

Florence: Where Art Dances on the Arno and History Whispers Through the Streets

Nestled along the banks of the Tennessee River, Florence, Alabama, is a charming blend of rich history and natural beauty. Known for its vibrant arts scene, visitors can explore the acclaimed Museum of Alabama and the W.C. Handy Home, celebrating the “Father of the Blues.” Outdoor enthusiasts will love the stunning views and recreational activities at McFarland Park. Stroll through the picturesque downtown, dotted with unique shops and eateries, or enjoy a leisurely boat ride on the river. With its welcoming atmosphere and diverse attractions, Florence is an unforgettable gem in the heart of the South.

Discover great hotels in Florence

Florence, Alabama offers a variety of hotel accommodations, from cozy boutique hotels to modern chains. You'll find comfortable guest rooms at competitive rates, making it easy to relax after exploring the area's charming downtown and scenic spots. Enjoy a friendly atmosphere and convenient access to local attractions. Here are some of the most popular hotels with our travelers in Florence:

1. Clarion Inn Sheffield Muscle ShoalsOpens in a new window: This inviting 2.5-star hotel is ideal for leisure travelers seeking a comfortable and pet-friendly getaway. The property boasts a range of amenities tailored for the modern traveler, including a 24-hour business center and multiple meeting rooms, ensuring that your stay is seamless and productive. Visitors appreciate the welcoming atmosphere, making it a great choice for those who value both convenience and comfort in their accommodations.
2. Days Inn by Wyndham Muscle Shoals FlorenceOpens in a new window: This charming 2.0-star hotel caters beautifully to leisure travelers looking for a blend of comfort and recreational activities. With complimentary daily breakfast and an on-site restaurant, guests can start their day off right. The hotel offers various nearby sports and recreation activities like fishing and golf, ensuring an engaging stay. The vibrant atmosphere and proximity to the city center add to its appeal, making it a delightful choice for those seeking a memorable experience.
3. Red Roof Inn Muscle ShoalsOpens in a new window: This welcoming 2.5-star hotel is perfect for travelers seeking a pet-friendly environment with a focus on inclusivity. The property allows various pets, creating a unique opportunity for those who want to explore with their furry companions. The stylish accommodations and welcoming atmosphere make it an excellent choice for travelers looking for distinctive experiences. Guests appreciate the vibrant community-focused environment, enhancing the overall enjoyment of their stay.

Top locations to stay in Florence

Some great areas to stay in when visiting Florence, Alabama, are Sheffield, Muscle Shoals, and Tuscumbia. Sheffield is known for its cheese and vibrant local culture, Muscle Shoals offers a rich musical heritage and birdwatching opportunities, while Tuscumbia is famous for its live music scene. For first-time visitors, Muscle Shoals is the ideal choice to experience the area's musical legacy.

1. Muscle ShoalsOpens in a new window: Muscle Shoals is a vibrant destination known for its rich music history and lively cultural scene. This area is famous for its recording studios that have produced legendary artists, making it a must-visit for music lovers. You can explore local shops and discover unique souvenirs or enjoy the beautiful outdoor spaces along the Tennessee River. The energetic atmosphere here is perfect for those looking to experience live music events and engage with friendly locals.
2. Florence: Florence is a charming city that offers a mix of history and modernity, making it a great spot for travelers. Known for its artistic vibe, Florence boasts several cultural attractions, including galleries and theaters showcasing local talent. The area is also home to beautiful parks and walking trails, perfect for a relaxing afternoon. Shopping enthusiasts will appreciate the quaint boutiques and shops that provide a variety of unique finds.
3. TuscumbiaOpens in a new window: Tuscumbia is a delightful small town that celebrates its vibrant music culture and historical significance. It is particularly famous for its live music scene, which features a variety of performances throughout the year. The town's charming downtown area is perfect for leisurely strolls, offering unique shops and local artisans. Tuscumbia is also home to several parks and historical sites, making it a great place to immerse yourself in the local culture and heritage.

Things to do in Florence

Florence boasts a stunning landscape of rolling hills and a picturesque river, ideal for leisurely boating and scenic walks. With a vibrant scene of live music, lively festivals, and spirited dancing, this city invites you to experience its artistic soul while enjoying the beauty of nature all around.

• Renaissance TowerOpens in a new window – Stand in awe of this modern architectural marvel that touches the Florence skyline. Take in stunning views of the city and the surrounding landscape, perfect for capturing memorable photos that showcase your journey.
• Fame Recording StudiosOpens in a new window – Step into the legendary halls of Fame Recording Studios, where music history was made. Imagine the iconic artists who recorded here and explore the rich legacy of the music industry, giving you a taste of Florence's vibrant musical roots.
• Ivy GreenOpens in a new window – Visit the charming Ivy Green, the childhood home of Helen Keller. Wander through the beautifully preserved rooms and gardens that inspired her, and learn about her incredible story that changed the world.
• Alabama Music Hall of FameOpens in a new window – Dive into the heart of Alabama's musical heritage at the Alabama Music Hall of Fame. Discover exhibits showcasing the state's famous musicians and their contributions to various genres, making it a must-see for music lovers.
• Cane Creek Canyon Nature PreserveOpens in a new window – Get lost in the breathtaking beauty of Cane Creek Canyon Nature Preserve. Explore scenic trails, cascading waterfalls, and lush greenery, offering a peaceful escape and a chance to connect with nature.

5 tips for savvy savings when booking a hotel in Florence

1. Book for the cheapest times: The most affordable time to visit Florence is during January, February, and November, when hotel prices are lower. For a fulfilling experience that allows you to explore the city’s key landmarks, cultural attractions, and rich history, a stay of at least 2 to 3 days is recommended. During your visit, you can enjoy budget-friendly options such as live music events, vibrant festivals, and captivating museums, as well as family-friendly activities along the river. This timeframe offers great value for money, making it a perfect opportunity to indulge in art, dining, shopping, and even boating without breaking the bank.
2. Look for last-minute deals on Hotels.com: To discover last-minute deals to Florence, visit the DealsOpens in a new window or Last-Minute DealsOpens in a new window sections on Hotels.com, where you may find discounted hotel rates close to your travel date. Enabling email alerts or push notifications can keep you informed about flash sales and special promotions, helping you save on your trip. Additionally, the Smart ShoppingOpens in a new window feature in the app allows you to compare hotel prices and amenities, so you could find the best options for your needs. With these tools, you’re more likely to be the first to know about any price drops or availability changes for your favorite hotels.
3. Be flexible with dates: Prices can fluctuate based on factors like the hotel's location, star rating, and the time of year, so being flexible with your travel dates may help you save on your stay in a Florence hotel. If you're interested in unique accommodations, boutique hotels often provide a more personalized experience and might offer better value. When you book through Hotels.com, we'll inform you if the price for your chosen dates is above or below the average. If the price is on the higher end, we’ll recommend more budget-friendly dates, increasing your chances of getting a great deal.
4. Consider your location: Hotels near the city center usually tend to be pricier, but thanks to Florence's great public transportation, you might discover a more affordable independent hotel a bit further out that still has good connections. If you're interested in exploring alternative, less crowded neighborhoods or even some lesser-known nearby towns, you can often find excellent value for your money. Opting for these alternative locations could provide a more authentic and budget-friendly experience.
5. Become a Member: Join for free and plan your next stay in Florence! Enjoy exclusive member prices on over 100,000 hotels worldwide. As a member, you'll have the opportunity to advance through tiers quickly, unlocking perks such as complimentary room upgrades (when available) and discounts on food and beverages at select VIP Access properties. Don’t miss out on these fantastic benefits—sign up today and start saving on your travels!

Best time to go to Florence

Florence experiences its lowest average temperature in January, at 40.1°F (4.5°C), while July is the hottest month, with an average temperature of 79.0°F (26.1°C). April is typically the wettest month. If you’re looking to soak up the lively atmosphere in Florence, May, June, and October are the peak months to visit, bustling with fellow travelers. During this peak period, the weather is mostly sunny, with light rainfall. However, if you prefer a more relaxed experience, January, February, and December are perfect for a quieter getaway, marked by light rainfall and mostly sunny to mostly cloudy conditions.