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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with restaurant, near Norwich Theatre Royal

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Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds
Front of property
Reception
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds
Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Bar
  • Laundry facilities
  • Pet friendly

Main amenities (12)

  • Housekeeping (on request)
  • Restaurant and bar/lounge
  • Breakfast available
  • Room service
  • Meeting rooms
  • Terrace
  • 24-hour front desk
  • Lobby fireplace
  • Front-desk safe
  • Laundry service
  • Luggage storage
  • Banquet hall

Feel at home (6)

  • Cribs/infant beds (surcharge)
  • Private bathroom
  • Cable/satellite TV service
  • Terrace
  • Dry cleaning/laundry service
  • Free self parking
The current price is $130
includes taxes & fees
$108 per night
May 1 - May 2

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
  • 310 sq ft
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Separate bathtub and shower
Hair dryer
Private bathroom
Electric kettle
  • 349 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 310 sq ft
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
  • 348 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 349 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
  • 240 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 300 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 300 sq ft
  • Sleeps 2
  • 2 Twin Beds

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About the neighborhood

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 19 min walk - 1.6 km
  • Market Place - 3 min drive - 2.2 km
  • Norwich Castle - 4 min drive - 2.7 km
  • University of East Anglia - 5 min drive - 2.8 km
  • Carrow Road - 5 min drive - 3.8 km

Getting around

  • Norwich (NWI-Norwich Intl.) - 9 min drive
  • Norwich Station - 10 min drive
  • Wymondham Station - 12 min drive
  • Brundall Station - 12 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

George Hotel, BW Signature Collection puts you just a 5-minute drive from Norfolk Broads. The bar is a great place to grab a drink, and guests looking for a bite to eat can check out No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch, and dinner. Fellow travelers say great things about the helpful staff.

Languages

English

At a glance

DONE

Hotel size

    • 43 rooms
    • Arranged over 2 floors
DONE

Arriving/Leaving

    • Check-in start time: 2 PM; Check-in end time: 5:30 AM
    • Contactless check-in available
    • Check-out time is 11 AM
    • Contactless check-out available
DONE

Special check-in instructions

    • Front desk staff will greet guests on arrival at the property
DONE

Required at check-in

    • Credit card, debit card, or cash deposit required for incidental charges
    • Government-issued photo ID may be required
DONE

Pets

    • Pets allowed (dogs and cats only, 2 total)*
    • Service animals welcome
    • Specific rooms only, restrictions apply*
    • Food and water bowls available
WIFI

Internet

    • Free WiFi in public areas
    • Free WiFi in rooms
LOCAL_PARKING

Parking

    • Free onsite self parking
DONE

Other information

    • Smoke-free property

Property amenities

Food and drink

  • Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
  • Restaurant
  • Bar/lounge
  • Room service (limited hours)

Traveling with children

  • Children's menu

Working away

  • Meeting rooms

Services

  • 24-hour front desk
  • Dry cleaning/laundry services
  • Luggage storage

Facilities

  • Safe-deposit box at front desk
  • Terrace
  • Fireplace in lobby
  • Banquet hall
  • Georgian architecture

Room amenities

Be entertained

  • Flat-screen television
  • Cable TV channels

Home comfort

  • Heating
  • Electric kettle
  • Iron/ironing board (on request)

Sleep well

  • Alarm clock
  • Crib/infant bed (surcharge)
  • Rollaway/extra bed (surcharge)
  • Bed sheets provided

Freshen up

  • Private bathroom
  • Free toiletries
  • Hair dryer
  • Towels
  • Toothbrush and toothpaste (on request)
  • Toilet paper

Stay connected

  • Desk
  • Free WiFi
  • Phone

Food and drink

  • Free tea bags/instant coffee

More

  • Housekeeping (on request)

Special features

Dining

No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.

Fees & policies

Optional extras

  • Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person

Children & extra beds

  • Cribs/infant beds are available for GBP 10.0 per night
  • Rollaway beds are available for GBP 20.0 per night

Pets

  • Service animals exempt from fees
  • Pets are allowed for an extra charge of GBP 10 per pet, per night

Policies

This property does not have elevators.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club

Also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Are pets allowed at George Hotel, BW Signature Collection?

Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available.

Is parking offered on site at George Hotel, BW Signature Collection?

Yes, there's free self parking.

What are the check-in and check-out times at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless check-in and check-out are available.

What is there to do at George Hotel, BW Signature Collection and nearby?

Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).

Are there restaurants at or near George Hotel, BW Signature Collection?

Yes, No.10 Arlington Bistro offers international cuisine.

What's the area around George Hotel, BW Signature Collection like?

George Hotel, BW Signature Collection is a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.

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George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

9.0/10

Cleanliness

9.4/10

Staff & service

8.6/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Popular mentions

Service staff
Room
Food
Breakfast
Restaurant
Location
Bathroom
Bed
Bar
Walking

What guests liked

  • Breakfast was consistently praised for its excellent selection, quality, and service. (22 reviews)
  • The on-site restaurant served excellent meals with a good selection of options and high-quality food. (6 reviews)
  • Free parking was an added bonus and easy to access. (4 reviews)
From real guest reviews summarized by AI.

Reviews

8/10 Very good

Great for a short stay

Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Matthew, 1-night trip

10/10 Exceptional

Fantastic front desk and staff in general were great.
Mark, 1-night trip

10/10 Exceptional

Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Christopher, 2-night trip

10/10 Exceptional

Consistently excellent stay

I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Emelia, 1-night trip

10/10 Exceptional

Fabulous

Fabulous
Caroline, 1-night trip

10/10 Exceptional

Great stay, lovely hotel, delicious food.

This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Gillian, 1-night trip

10/10 Exceptional

Great hotel, great staff, great dinner, great breakfast!!!
Matthew, 1-night trip

10/10 Exceptional

Great little hotel

Great stay lovely room ,friendly staff ..would definitely come back
Avril, 1-night trip

10/10 Exceptional

Great base for a weekend break

We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Timothy M, 2-night trip

8/10 Very good

Good location to visit Norwich, exceptional staff
Alan, 1-night trip

10/10 Exceptional

Small can be worthwhile.

Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
William, 1-night trip

8/10 Very good

Hotel is nice Location is very central Dining area wasn’t very welcoming
Lee, 1-night trip

10/10 Exceptional

We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
Andrew, 2-night trip

10/10 Exceptional

Always impressed with this hotel. Service and friendliness of all the staff is second to none Great selection of choice on the breakfast and evening meal menus. Room was spotless, as was the entire hotel. I will always try and stay here as it's a stones throw from the city, but offers excellent value and great staff. Thanks
Phillip, 1-night trip

8/10 Very good

Nice

Service and staff -Superb! Food was lovely but needed more choice especially starters and add a cheese board please. Rooms are dated and mine was noisy adjoining the main corridor
Matt, 1-night trip

10/10 Exceptional

Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.
Cris, 1-night trip

10/10 Exceptional

Wonderful staff, great location.

The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Paul, 4-night trip

10/10 Exceptional

Excellent hotel would definitely stay again
Angela, 2-night trip

10/10 Exceptional

The George is our preferred hotel for our Norwich stays. The staff is excellent; attentive, experienced, pleasant. Location works very well for us. Close to the city centre, for drinks/dinner with friends and easy/quick route out of Norwich for our drive south.
edward, 1-night trip

10/10 Exceptional

Great stay. Just me and my dog.

From start to finish. The service was impeccable. Helen was very helpful. Very dog friendly hotel. Room was very clean and spacious. Bathroom was fairly big. Would def recommend and i will be going back at some point.
Marcus, 1-night trip

8/10 Very good

Great place to stay even with a dog!

Great place especially if you have tobtravel with a dog
olivier, 1-night trip

8/10 Very good

Nice hotel. Central and clean.
Charlotte, 2-night trip

8/10 Very good

Friendly staff

We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
Majbritt, 1-night trip

10/10 Exceptional

Wonderful staff. Had a fab evening meal and breakfast was great too. Easy 15 minute walk into Norwich, and parking at hotel was an added bonus. Will definitely return.
nicola, 1-night trip

8/10 Very good

Great team, lovely quiet, comfortable stay.
Phil, 2-night trip