Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.
Reviews
9.09.0 out of 10
Wonderful
Popular amenities
24/7 front desk
Bar
Laundry facilities
Pet friendly
Main amenities (12)
Housekeeping (on request)
Restaurant and bar/lounge
Breakfast available
Room service
Meeting rooms
Terrace
24-hour front desk
Lobby fireplace
Front-desk safe
Laundry service
Luggage storage
Banquet hall
Feel at home (6)
Cribs/infant beds (surcharge)
Private bathroom
Cable/satellite TV service
Terrace
Dry cleaning/laundry service
Free self parking
$100 nightly
The total price is $121
$121 total
Jun 15 - Jun 16
Total includes taxes and fees
Room options
Available filters for rooms
Showing 24 of 24 rooms
View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Highlights
Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
310 sq ft
Sleeps 4
1 Double Bed
View all photos for Suite, 1 King Bed, Non Smoking
Suite, 1 King Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Separate bathtub and shower
Hair dryer
Private bathroom
Electric kettle
349 sq ft
Sleeps 2
1 King Bed
View all photos for Family Room, Multiple Beds, Non Smoking
Family Room, Multiple Beds, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
310 sq ft
Sleeps 3
1 Double Bed and 1 Twin Bed
View all photos for Executive Room, 1 Twin Bed, Non Smoking
Executive Room, 1 Twin Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
348 sq ft
Sleeps 1
1 Twin Bed
View all photos for Executive Room, 1 Double Bed, Non Smoking
Executive Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
349 sq ft
Sleeps 2
1 Double Bed
View all photos for Deluxe Room, 1 Double Bed, Non Smoking
Deluxe Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
349 sq ft
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
300 sq ft
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
300 sq ft
Sleeps 2
1 Double Bed
View all photos for Standard Room, 1 Twin Bed, Non Smoking
Standard Room, 1 Twin Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
240 sq ft
Sleeps 1
1 Twin Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking
Highlights
Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
300 sq ft
Sleeps 2
1 Double Bed
View all photos for Standard Room, 2 Twin Beds, Non Smoking
George Hotel, BW Signature Collection puts you just a 5-minute drive from Norfolk Broads. The bar is a great place to grab a drink, and guests looking for a bite to eat can check out No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch, and dinner. Fellow travelers say great things about the helpful staff.
Languages
English
At a glance
DONE
Hotel size
43 rooms
Arranged over 2 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available
Check-out time is 11 AM
Contactless check-out available
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
DONE
Pets
Pets allowed (dogs and cats only, 2 total)*
Service animals welcome
Specific rooms only, restrictions apply*
Food and water bowls available
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
Free onsite self parking
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
Restaurant
Bar/lounge
Room service (limited hours)
Traveling with children
Children's menu
Working away
Meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Facilities
Safe-deposit box at front desk
Terrace
Fireplace in lobby
Banquet hall
Georgian architecture
Room amenities
Be entertained
Flat-screen television
Cable TV channels
Home comfort
Heating
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Crib/infant bed (surcharge)
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Private bathroom
Free toiletries
Hair dryer
Towels
Toothbrush and toothpaste (on request)
Toilet paper
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Housekeeping (on request)
Special features
Dining
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Fees & policies
Optional extras
Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person
Children & extra beds
Cribs/infant beds are available for GBP 10.0 per night
Rollaway beds are available for GBP 20.0 per night
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Also known as
Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich
Frequently asked questions
Are pets allowed at George Hotel, BW Signature Collection?
Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available.
Is parking offered on site at George Hotel, BW Signature Collection?
Yes, there's free self parking.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in start time: 2 PM; Check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless check-in and check-out are available.
What is there to do at George Hotel, BW Signature Collection and nearby?
Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).
Are there restaurants at or near George Hotel, BW Signature Collection?
Yes, No.10 Arlington Bistro offers international cuisine.
What's the area around George Hotel, BW Signature Collection like?
George Hotel, BW Signature Collection is in Golden Triangle, a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.
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George Hotel, BW Signature Collection Reviews
Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
9.0/10
Cleanliness
9.4/10
Staff & service
8.8/10
Amenities
8.6/10
Property conditions & facilities
8.6/10
Eco-friendliness
Popular mentions
Room
Service staff
Food
Breakfast
Restaurant
Location
Bathroom
Bed
Bar
Walking
What guests liked
Breakfast was consistently praised for its excellent quality, variety, and service. (23 reviews)
The on-site restaurant served excellent meals with a good selection of options and high-quality food. (6 reviews)
Free parking was an added bonus and easy to access. (4 reviews)
From real guest reviews summarized by AI.
Reviews
10/10
3 night business stop over .
Stayed here before , my definitely’ go to ‘ hotel when in the Norwich area .
DEREK
3-night trip
10/10
Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
Jennifer
1-night trip
8/10
Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Matthew
1-night trip
10/10
Fantastic front desk and staff in general were great.
Mark
1-night trip
8/10
Nice hotel with very helpful and friendly staff . Room was on the small side but very comfortable and quite modern. Parking is limited if they have a function but staff made an effort to find me a space. Could hear the music from function in room but finished by 9:30 - 10pm. Food in the restaurant was wonderful and had a good range and atmosphere.
Jonathan
1-night trip
10/10
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Christopher
2-night trip
10/10
I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Emelia
1-night trip
10/10
Fabulous
Caroline
1-night trip
10/10
A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Marina
1-night trip
10/10
The lady at reception in the evening is brilliant, very welcoming and great customer service
Emelia
1-night trip
10/10
Great hotel, great staff, great dinner, great breakfast!!!
Matthew
1-night trip
10/10
Great stay lovely room ,friendly staff ..would definitely come back
Avril
1-night trip
10/10
This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Gillian
1-night trip
10/10
We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Timothy M
2-night trip
8/10
Good location to visit Norwich, exceptional staff
Alan
1-night trip
10/10
We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
Andrew
2-night trip
8/10
Hotel is nice
Location is very central
Dining area wasn’t very welcoming
Lee
1-night trip
10/10
Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
William
1-night trip
8/10
The room was noisy from all the air-con units outside the window. Also got smell from the kitchen extractors when had the window open for fresh air, they need extending by 3m.
As for eco why would you change the towels every day on a a 3 night stay. No split bins for recycling as per continent.
Andy
3-night trip
10/10
Excellent hotel would definitely stay again
Angela
2-night trip
8/10
Great place especially if you have tobtravel with a dog
olivier
1-night trip
8/10
Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Craig
1-night trip
10/10
Always impressed with this hotel. Service and friendliness of all the staff is second to none
Great selection of choice on the breakfast and evening meal menus.
Room was spotless, as was the entire hotel.
I will always try and stay here as it's a stones throw from the city, but offers excellent value and great staff.
Thanks
Phillip
1-night trip
8/10
Great team, lovely quiet, comfortable stay.
Phil
2-night trip
10/10
Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.