In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.
Station Street Norfolk, Swaffham, England, PE37 7LJ
What's nearby
Market Square - 3 min walk - 0.3 km
Swaffham Museum - 3 min walk - 0.3 km
Swaffham Golf Club - 3 min drive - 3.3 km
Castle Acre Priory - 6 min drive - 7.0 km
Oxburgh Hall - 12 min drive - 14.5 km
Getting around
Norwich (NWI-Norwich Intl.) - 43 min drive
Stansted Airport (STN) - 85 min drive
Mid-Norfolk Railway Dereham - 19 min drive
Brandon Station - 19 min drive
Watlington Station - 21 min drive
Restaurants
Costa Coffee - 1 min walk
McDonald's - 3 min drive
McTaggarts - 9 min drive
Norfolk Woods Resort & Spa - 8 min drive
The Red Lion - 3 min walk
About this property
Best Western George Hotel
Enjoy your visit to Swaffham with a stay at Best Western George Hotel. You can relax with a drink at the bar/lounge, and the restaurant is the perfect spot to grab a bite to eat. Fellow travelers say great things about the helpful staff.
Languages
English
At a glance
DONE
Hotel size
28 rooms
Arranged over 2 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: midnight
Check-out time is 11 AM
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
DONE
Children
No cribs (infant beds)
DONE
Pets
Pets allowed*
Specific rooms only, restrictions apply*
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
Free onsite self parking
DONE
Other information
Smoke-free property
Property amenities
Food and drink
English breakfast (surcharge) each morning 7:30 AM–9 AM
Restaurant
Bar/lounge
Room service (limited hours)
Working away
3 meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Wedding services
Facilities
Safe-deposit box at front desk
Terrace
Banquet hall
Accessibility
Wheelchair-accessible path of travel
Room amenities
Be entertained
Flat-screen television
Home comfort
Heating
Portable fan
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Bathtub or shower
Free toiletries
Hair dryer
Towels
Stay connected
Desk
Free WiFi
Phone
More
Daily housekeeping
Fees & policies
Optional extras
English breakfast is offered for an extra charge of approximately GBP 11.95 per person
Children & extra beds
Rollaway beds are available for GBP 15.0 per night
Guests must contact this property in advance to reserve rollaway/extra beds
Pets
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express
Also known as
Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham
Frequently asked questions
Are pets allowed at Best Western George Hotel?
Yes, pets are welcome. There's a charge of GBP 10 per pet, per night.
Is parking offered on site at Best Western George Hotel?
Yes, there's free self parking.
What are the check-in and check-out times at Best Western George Hotel?
Check-in start time: 2 PM; Check-in end time: midnight. Check-out time is 11 AM.
Are there restaurants at or near Best Western George Hotel?
Yes, there's an onsite restaurant.
What's the area around Best Western George Hotel like?
Best Western George Hotel is in the heart of Swaffham, a short 3-minute walk from Market Square and 4 minutes' walk from Swaffham Museum.
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Best Western George Hotel Reviews
Reviews
7.8
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
8.2/10
Cleanliness
8.6/10
Staff & service
7.6/10
Amenities
7.0/10
Property conditions & facilities
6.8/10
Eco-friendliness
Popular mentions
Service staff
Room
Breakfast
Food
Bathroom
Shower
Location
Bed
Towns
Restaurant
Reviews
8/10 Very good
Jul 27, 2025
Delightful stay
We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Anthony
Anthony, 3-night trip
8/10 Very good
Jul 5, 2025
Pleasant stay
Lovely people, large rooms, wide selection of breakfast, good parking
Could do with updating throughout the hotel, stair carpets worn
Susan
Susan, 3-night trip
10/10 Exceptional
Jun 23, 2025
Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Greg
Greg, 1-night trip
8/10 Very good
Jul 13, 2025
Anniversary stay
George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Margaret
Margaret, 3-night trip
8/10 Very good
Jul 29, 2025
The hotel is a little dated and on a very hot day of the year the heat in the room was stifling even though bathroom was seperate the radiator was still on which didnt help
Peter
Peter, 1-night trip
4/10 Fair
Jun 24, 2025
Step back to the 80,s
This hotel needs a lot of T.L.C looks like money has not been spent for a couple of decades on the room & stair cases. The dining area was clean & enjoyable.
christopher
christopher, 1-night trip
8/10 Very good
Jul 6, 2025
Feedback
Hotel is a bit tired looking . Staff Friendly. Would have liked a quieter room as requested as next to a heavy door which with people using kept banging . Otherwise room was fine
Sandra A
Sandra A, 1-night trip
4/10 Fair
Jul 27, 2025
Poor
Cold shower. Having got soaked through from torrential rain before arrival there were no facilities to dry clothing. Couldn’t turn heating on so had to put wet motorcycle clothing back on.
Ian
Ian, 1-night trip
4/10 Fair
Jul 18, 2025
Great staff, not so great property
The staff were excellent. Tried very hard to assist and were very pleasant.
However, the building was dated. Room was dirty, no fan in the bathroom, the ambience of the room was unpeasant. the bathroom was ill equipped. The shower didnt work so I had to take a bath, then the water didnt go down the drain, just sat there!
David
David, 1-night trip
10/10 Exceptional
Jan 30, 2025
Lovely staff, little bit dated perfect for an overnight day
Jonathan
Jonathan, 1-night trip
8/10 Very good
Feb 9, 2025
very nice stay, shower not so nice and noisy when in use as was the toilet.
but over hall enjoyable stay
Brad
Brad, 1-night trip
10/10 Exceptional
Mar 2, 2025
We would stay again!
We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Ivan
Ivan, 1-night trip
6/10 Good
May 11, 2025
Better than sleeping on a park bench
Firstly i certainly can't complain about the staff, they were fantastic.
The hotel itself was a bit of a dump.
There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc.
Bathrooms were usable but ceratinly in need of modernisation.
Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
David
David, 1-night trip
10/10 Exceptional
Jul 21, 2024
Wonderful stay
Wonderful stay, brilliant room and fabulous food, must return
alan
alan, 1-night trip
2/10 Poor
May 25, 2025
Smoke alarms going off half the night
Kept up most the night with the smoke alarms going off every 10 minutes applied for a refund and was denied one . Which I find appalling
Berte
Berte, 1-night trip
4/10 Fair
May 13, 2025
Rooms are Very Tired and extremly small
Rooms are very tired and small. Chair broken, Shower in poor condition, lighting broken, wallpaper peeling off, Wifi very slow. Not a pleasant experience. Staff were excellent when I spoke to them about the room, however unable to resolve. Would not stop here again as the price charged does not reflect the room.
Darren
Darren, 2-night trip
8/10 Very good
Dec 1, 2024
First for a couple of nights
Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Susan
Susan, 2-night trip
8/10 Very good
Aug 7, 2024
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Verified traveler
4-night trip
8/10 Very good
Oct 27, 2024
Comfortable, clean room. Good beverage & toiletries in room.
Very good for overnight or short stay.
Reception staff friendly & helpful.
tina
tina, 1-night trip
8/10 Very good
Sep 22, 2024
Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Audrey
Audrey, 2-night trip
8/10 Very good
Dec 15, 2024
Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Verified traveler
1-night trip
10/10 Exceptional
Jul 3, 2024
Excellent king size room lovely bathroom
Michael
Michael, 1-night trip
8/10 Very good
May 14, 2023
Good place to stay near to my relatives who I was visiting, lovely central place, with lots to see & do
Penny
Penny, 3-night trip
10/10 Exceptional
Jul 1, 2024
Recommend
Good room in a quaint hotel. Great food and friendly helpful staff.
Daryl
Daryl, 2-night trip
10/10 Exceptional
Sep 17, 2024
reception staff are so helpful and polite location is good. Could do with a little bit of a refer but all in all a very pleasant day.