Photo by Bryce Gordon

Hotels in Florence

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Where to stay in Florence?

Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Top landmarks in Florence

Learn more about Florence

Florence is well-known for its attractions such as Keyes Peak Ski Hill and Keyes Lake.

Lookout over the Spread Eagle Barrens
Photo by Bryce Gordon
Open Photo by Bryce Gordon

Frequently asked questions

What accommodations do travelers like in Florence?
Lakeside Bed & Breakfast is an accommodation that is popular with guests.
Can I book a refundable hotel in Florence?
If you’re looking for the flexibility to change your plans to Florence, most hotels provide refundable* bookable rates. You can see these properties by searching our site and using the “fully refundable” filter to narrow down the results.
Where can I stay with my pet in Florence?
Your furry friend can stay with you at this pet-friendly hotel: Waterfront Splendor in the Woods..
Where can I stay in Florence if I want a vacation home instead of a hotel?
If you want to find a good alternative to a hotel, review our selection of 7 vacation homes. You can also book one of the 10 cabins for your stay.
Where can I stay if I'm visiting Florence with my children?
Your kids are welcome at Lakeside Bed & Breakfast.
Where should I stay in Florence for a getaway with my partner?
Lakeside Bed & Breakfast is a great option for a romantic getaway.
What will the weather in Florence be like during my trip?
The warmest months in Florence are usually July and August with an average temp of 64°F. February and January are the chilliest months when the average temp is 21°F. The rainiest months are June and July.
Why should I book my Florence hotel with Hotels.com?
There are plenty of reasons to book your Florence travel with us: our free cancellations on selected hotels* gives you the flexibility you’re looking for, and with One Key™, our rewards program, you will be able to earn and use OneKeyCash™** on all eligible bookings such as hotels, car rentals, flights, vacation rentals and more on Hotels.com, Expedia and Vrbo.

Find out more about Florence

Find out more about Florence

Florence: Where Art Meets Nature in a Timeless Embrace

Nestled in the heart of Florence County, Wisconsin, Florence is a hidden gem for nature lovers and adventurers alike. Surrounded by lush forests and pristine lakes, this charming town offers endless opportunities for outdoor exploration, including hiking, fishing, and kayaking. Discover the breathtaking beauty of the Chequamegon National Forest and the striking waterfalls at the nearby Brule River State Forest. With its small-town charm, rich history, and welcoming community, Florence invites travelers to unwind and reconnect with nature. Whether you're seeking a peaceful retreat or thrilling adventures, Florence promises an unforgettable escape off the beaten path. For great hotel rates in Florence, be sure to check out Hotels.com's Last-Minute DealsOpens in a new window on travel.

Discover great hotels in Florence

Florence, Wisconsin offers a range of hotel accommodations, from cozy budget-friendly options to comfortable mid-range stays. Many hotels provide easy access to local attractions and scenic views. Whether you're seeking a simple place to rest or a more upscale experience, you'll find suitable options to enhance your stay in this quaint area. Here are some of our travelers' favorite hotels in Florence:

  1. Comfort InnOpens in a new window: This inviting 2.5-star hotel offers a comfortable stay suited for leisure travelers seeking a peaceful getaway. Key amenities include a Business Center and convenient pet options, making it a versatile choice for visitors. The tranquil location enhances the experience, allowing guests to relax in a quiet environment. Positive sentiments highlight the friendly atmosphere and reasonable pricing, making it an appealing option for those looking for a fine and restful stay.
  2. Pine Mountain Ski & Golf ResortOpens in a new window: This charming 2.5-star hotel is perfect for adventure enthusiasts and leisure travelers seeking unique experiences. With amenities including easy access to skiing, snowshoeing, and mountain biking, it invites guests to immerse themselves in outdoor activities. The property features cozy chalets that provide comfort and aesthetic appeal, contributing to a delightful stay. Guests appreciate the beautiful surroundings and the excellent recreational facilities, making this destination a great choice for those looking to explore the outdoors in style.

Top locations to stay in Florence

When visiting Florence, Wisconsin, consider staying in Iron Mountain, Kingsford, or Fern. Iron Mountain offers beautiful lakes and forests, perfect for outdoor enthusiasts. Kingsford features attractions like Millie Mine Bat Viewing Site and Crystal Lake, along with shopping options. Fern is a quieter area, ideal for relaxation. For first-time visitors, Kingsford is best suited for its diverse activities and amenities.

  1. Iron MountainOpens in a new window: Iron Mountain is a fantastic spot for those who love the great outdoors, surrounded by stunning forests and serene lakes. Here, you can explore the beautiful Lake Antoine, perfect for a day of fishing or picnicking. The Millie Mine Bat Viewing Site is a unique attraction where you can observe these fascinating creatures in their natural habitat. For some fun in the sun, head to Crystal Lake, where you can enjoy swimming, kayaking, or simply relaxing by the water. With its rich natural beauty and a variety of recreational activities, Iron Mountain is a must-visit for nature lovers.
  2. KingsfordOpens in a new window: Kingsford offers a charming small-town experience with easy access to exciting adventures. The area is perfect for outdoor enthusiasts, featuring Horse Race Rapids for an exhilarating water experience and Lake Emily County Park for leisurely walks and picnics. You can also find great shopping options at the Midtown Mall, making it convenient for picking up local goods and souvenirs. Its friendly atmosphere and outdoor activities make Kingsford a delightful base for your travels.
  3. FernOpens in a new window: Fern is a quiet retreat that allows you to enjoy the beauty of nature without the hustle and bustle of larger areas. While it may be smaller in size, exploring nearby attractions like Pine Mountain and the lush landscapes surrounding it offers a peaceful escape. This area is ideal for those looking to unwind and connect with nature, making it a perfect spot for a relaxing getaway. With its serene environment and proximity to adventure, Fern is a quaint choice for travelers seeking tranquility.

Things to do in Florence

Florence is a treasure trove for nature lovers, boasting rolling hills, serene lakes, and lush forests that invite exploration. Enjoy hiking through scenic trails or skiing in nearby mountains. After a day of adventure, relax by the water or take in the breathtaking views, making every moment unforgettable.

  • Spread Eagle Chain of LakesOpens in a new window – Discover the stunning natural beauty of Spread Eagle Chain of Lakes, where you can enjoy a day of fishing, kayaking, or simply relaxing by the water's edge. This picturesque lake area offers a serene environment perfect for picnics and nature walks. The surrounding landscape is a haven for birdwatchers and wildlife enthusiasts, making it an ideal spot to connect with nature.
  • East LakeOpens in a new window – Spend some time at East Lake, known for its clear waters and tranquil surroundings. Here, you can take a refreshing swim, go boating, or cast your line for a day of fishing. The peaceful atmosphere invites you to unwind and soak in the scenery, while the nearby trails provide opportunities for hiking and exploring the lush greenery. Whether you’re looking for adventure or relaxation, East Lake has something for everyone.

5 tips for savvy savings when booking a hotel in Florence

  1. Book for the cheapest times: The most affordable time to visit Florence is during March, April, and November, when hotel prices typically drop. For an enriching experience that covers the city's key historical landmarks and cultural sites, a stay of at least 2 to 3 days is recommended. This budget-friendly timeframe allows visitors to explore iconic attractions such as the Uffizi Gallery and the Florence Cathedral, while also enjoying natural parks that showcase the region's beauty. Planning your trip during these months can offer great value for money, making it easier to enjoy the rich history and culture of Florence without breaking the bank.
  2. Look for last-minute deals on Hotels.com: To discover last-minute deals to Florence, visit the DealsOpens in a new window or Last-Minute DealsOpens in a new window sections on Hotels.com, where you may find discounted rates on hotels as your travel date approaches. By enabling email alerts or push notifications, you could stay updated on flash sales and special promotions, ensuring you don’t miss opportunities to save. Hotels.com also offers Smart ShoppingOpens in a new window, a comparison tool within the app that helps you compare hotel prices and amenities. This way, if prices drop or rooms become available, you'll be among the first to know, making it easier to book a budget-friendly stay.
  3. Be flexible with dates: Prices can fluctuate depending on factors like the hotel's location, star rating, and the time of year. Being flexible with your travel dates could help you find better rates for your stay in a Florence hotel. If you're seeking something distinctive, boutique hotels often provide a more personalized experience and may offer better value. When you book through Hotels.com, we'll inform you whether the price for your chosen dates is above or below the average. If the price is on the higher side, we can recommend alternative dates that could help you secure a better deal.
  4. Consider your location: Choosing accommodations near major attractions or downtown areas can be convenient, but they usually tend to be more expensive. To find more affordable options, consider hotels in less central neighborhoods, where you can strike a balance between cost and accessibility to the sites you plan to visit. You might also look into independent hotels a bit further out, as they can often offer a more genuine and budget-friendly experience.
  5. Join One Key™: Become a One Key MemberOpens in a new window for free and book your next stay in Florence. Save on over 100,000 hotels worldwide with exclusive member prices. As a member, you can quickly progress through the tiers and enjoy perks, like free room upgrades when available and food and beverage discounts at select VIP Access properties.

Best time to go to Florence

Florence experiences its lowest average temperature in January, at 15.8°F (-9.0°C), while July is the hottest month, with an average temperature of 68.0°F (20.0°C). June tends to be the wettest month. The peak travel months to visit Florence are May to July, which see a higher number of tourists. During this peak period, the weather is mostly sunny, accompanied by light rainfall. In contrast, October to December are ideal if you're looking for a calmer vacation, marked by light rainfall and mostly cloudy conditions.

If you're looking for a place to get away, look no further than Florence. Whether you're planning to stay for a night or for the week, the area around Florence has accommodations to fit every need. Search for hotels in Florence with Hotels.com by checking our online map. Our map displays the areas and neighborhoods around all Florence hotels so you can see how close you are from landmarks and attractions, and then refine your search within the larger area. The best Florence hotel deals are here with our lowest price guarantee.